About us

We are a tightly knit team of highly motivated software developers working with an inspired board of digitally savvy leaders in the field of branding, communications, marketing and loyalty.

Torstein Sørlid Torstein Sørlid
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Torstein Sørlid founded Digital Fibre Limited in 2003 and has over 15 years' experience in the consumer goods industry. He describes himself as Chief Architect and has been responsible for the design of two substantial digital technology platforms, both of which have delivered measurable success to over a hundred well-known clients, including giants British Gas and McDonalds. Norwegian born he always remains as cool as a glacier.

Erik Saelens Erik Saelens
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Erik Saelens has over 20 years' experience in brand marketing and communications. He is the founder of Brandhome, which specialises in brand management, rebranding and renaming. Erik has personally researched more than 250 brandchange operations worldwide, has written 15 books on brand marketing, and is a regular speaker at conferences, as well as contributor to specialist sector media.

Gegham Artsuni Gegham Artsuni
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Accomplished business leader with over 10 years of experience in consumer goods industry. Skilled at building and leading cross-cultural teams, expanding businesses to new markets, developing new sales channels. Harvard trained, with master’s degree in General Management.